![]() It may seem subliminal, but a video campaign without a well thought out sound design will fall flat. Sound is a very powerful tool when you’re building TV commercials or online videos. ![]() So we do all this extra work for one reason to help you achieve your marketing goals and get better ROI from your videos. In today’s ADD world, we know that motion keeps people’s attention and keeps them engaged in your message. We also utilize motion graphics and basic animation in a lot of corporate web videos, they can be used to bring your information to life (charts, graphs, data etc.) or to simply emphasize key points in your video. Motion graphics are a great way to keep an audience’s attention in a TV commercial, video pre-roll ad or social media video. We have a team of graphic designers and motion graphics experts who can handle any type of project from mixed media to 2D and 3D animation. Motion graphics describes moving or animated graphic design. Animation is an umbrella term for the whole field of moving imagery, including everything from cartoons to 3D animation. Motion graphics are a type of animation that you’ll see in most professional TV commercials and corporate web videos. Getting the final product right is a true team effort. They are true storytellers, and at the same time our editors and producers are aware of our video strategy and the marketing goals for your videos. For most web videos, our editors and producers have to review hours of video footage in order to find the best audio clips and b-roll shots to tell a company’s story in 2 to 3 minutes. People think we work hard when we’re on set shooting a video or TV commercial (which we do), but what they don’t see is the days of work that can go into producing a 30 second TV commercial or a 2 minute web video. We have a talented team of video editors with years of experience producing everything from TV commercials to web videos for local and regional companies in the Boston area to national businesses throughout North America. Video EditingĮditing is where your video production comes together. Video Equipment: For a complete list of our video gear from 4K Cameras to Professional Lighting Kits and Audio, just email us and we’ll gladly send you a copy.Ĭlick here to get a behind-the-scenes look at our process with client Southers Marsh. Shooting Scripted Content: We have over 20 years experience shooting TV commercials, Web Videos and Training Videos, so we will have a well thought out shot plan before we show up on location and our video producers will handle all the pre-production details beforehand to make sure everything runs smoothly on set. ![]() If you want to see some examples, just take a look at the web videos on our work page and YouTube channel. This is how we help capture the real you and tell your story through video production. Our producers and videographers set up and conduct interviews in such a way that you will practically forget there are any cameras in the room. Most people who have never been on camera before are naturally nervous. Shooting Client Interviews: Our clients love us because we make the process easy for them. We have video crews based in Boston, MA, Philadelphia PA and Raleigh NC which makes it easy for our video team to shoot anywhere on the east coast but our team loves to travel for video shoots…so just say action and we’ll be there. The majority of our video shoots are out in the field at our clients’ locations, but we also have a green screen studio and audio recording studio available for clients that want to come to us. We have the crew, the gear and the experience to handle any video production project big or small. Once we have a solid foundation and a clear vision, we can write ads that will be consistent and true to your brand. The campaign or the concept is like the foundation of a house. And we have plenty of case studies over the past 20 years to prove it. One TV ad or video ad can’t do it all, but our team of creative experts will help you build your messaging and develop a long-term strategic campaign that consistently delivers results year after year. The secret is to build a consistent campaign. The challenge with most sound and vision media advertising mediums is that you only have 30 seconds or less to tell your story or convince someone to take action. then our Creative Director and copywriters can start thinking about developing a creative marketing campaign that fits your brand and will achieve your goals. Once we understand your business, your marketing goals, your customers, your sales process etc. ![]() Long before we start writing copy, we have a video strategy session with you and your marketing team. ![]()
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